Telecommunications companies must implement effective data management processes that help create a single view of their customers and a comprehensive view of their product information to remain competitive in the current market. However, those companies whose operations are geared toward stand-alone lines of business face challenges because subscriber information is often located in disparate data systems that are separated by service type, location, function, or channel.

This white paper explores the need for telecommunications companies to move from an account-centric to a subscriber-centric single view which can help them create better marketing campaigns, improve customer service, and increase average revenue per user. These companies must also create a single view of product to reduce errors in product delivery.