IBM InfoSphere: Solutions for insurance
sponsored by IBM

Competition is fierce in the insurance industry and companies need ways to strengthen relationships and accommodate changing customer demands in order to retain current customers and capitalize on new cross-sell and up-sell opportunities.

Yet as companies embark on new customer-centric initiatives, many face the challenge of bringing together customer information from numerous disparate, disconnected data systems.

This white paper outlines how creating a single view of the customer can help insurers improve customer service, generate targeted marketing campaigns, reduce operational costs and ultimately stay competitive. Read on to learn how to:

  • Create a unified, accurate view of the customer
  • Provide a seamless experience across multiple communication channels
  • Eliminate redundant information and streamline customer service
  • And more.
Available Resources from IBM
See what other users are reading via our Daily Top 50 Report

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement