Creating a set of master data— a collection of data objects defined uniformly across the organization that serves as a single reference source— provides data consistency for all the systems and applications that use it, which means you have reliable information to base your critical business decisions on.

Effectively managing this data— that is, defining, integrating, governing, and controlling changes to it— is crucial for enabling cost-effective reliance on key processes in many industries. However, there are three issues that can prevent effective master data management (MDM).

Read this Ventana Research report to find the business technology authority's recommendations for overcoming these three top MDM challenges.