In today’s world of the empowered customer, big data, and social media, there is a new marketing imperative before you to which you can either respond effectively or fall behind as your competitors make moves.

In this presentation transcript, social analytics expert Mark Heid explores how to apply a degree of science to your social media priorities and goals to manage them with more precision and insight about the environment in which you are competing.

Continue on to examine the three types of media: owned media, earned media, and intelligent marketing. And learn to leverage analytics with three simple steps to a great social strategy:

• Capture data
• Monitor and analyze earned media
• Act on insights and engage the customer