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Linking Master Data Management to Big data
sponsored by SAP America, Inc.

Factors like the rising popularity of social media, cloud computing and "big data" management will each have a significant -- if not immediately obvious -- impact on organizations' master data management (MDM) programs.

Access this helpful E-Guide to learn why MDM and big data initiatives should go hand in hand. Read on as Gartner Research vice presidents Andrew White and John Radcliffe, and founder and chief research officer with the MDM Institute, Aaron Zornes, share their insights and advice on leveraging MDM tools and strategies to combat big data and other trends.

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