Linking Master Data Management to Big data
sponsored by SAP America, Inc.

Factors such as the rising popularity of social media, cloud computing and big data management can each have a significant -- if not immediately obvious -- impact on your organization’s master data management (MDM) program.

Access this helpful e-Ggide to learn why MDM and big data initiatives should go hand in hand. Read on to get expert guidance from Gartner Research vice presidents Andrew White and John Radcliffe, and MDM Institute founder and chief research officer, Aaron Zornes, as they share insights and advice on leveraging MDM tools and best practices to combat against big data and other challenging trends.

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