In today’s challenging business environment, organizations seek every opportunity to gain an edge on their competition. More often than not, obtaining a competitive advantage is achieved by creatively analyzing data and acting on that intelligence.

Research shows that 80% of an organization’s data contains a location component. A geospatial view of that data helps to generate deeper insights that can dramatically improve business processes – but the majority of corporations are ignoring or under-utilizing the unique opportunities location analytics can provide.

Read on to learn the 9 areas of business operations location analytics benefits most, 7 characteristics that make up an effective location analytics tool, and much more.