Divide and Conquer: Using predictive analytics to segment, target and optimize marketing
sponsored by IBM

The economic climate of the last few years has fueled greater competition for capital, resulting in a tougher business environment. And while channels like mobile and social media have created new opportunities to interact with customers, there is growing pressure to incorporate these channels into existing marketing processes.


This white paper outlines best practices that organisations can adopt to address the challenges of today’s ultra-competitive digital environment. By leveraging predictive analytics, you can better segment, target, and optimise your marketing efforts, therefore gaining a leg up on your peers.


Continue on to learn how to capitalize on new opportunities and differentiate yourself from the competition.

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