The role of business intelligence (BI) has now expanded to include new areas like predictive analytics – giving rise to a broader category of business analytics (BA). For BA to reach its full potential, its reach needs to expand to all employees, as they all serve as decision makers at some point. BA environments, and the technologies supporting them, must accommodate all of these information workers.

This white paper discusses the three categories of information workers – information producers, information consumers, and information collaborators – and explores the need for a technological environment that can support all three.