This resource is no longer available

Single Customer View Guide

Cover

The rise of Big Data makes establishing a Single Customer View (SCV) a demanding, but essential, challenge. The SCV should include your customers’ unique identifiers as well as all the information you possess on that customer, such as buying habits and individual preferences.


This white paper explains why businesses in all sectors need SCV because it gives a true view of customers and allows you to offer them products and services they’re more likely to want.

Vendor:
QAS
Posted:
27 Nov 2012
Published:
27 Nov 2012
Format:
PDF
Length:
18 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.