This resource is no longer available
Key Pillars of an Omni-Channel Retail Strategy
In retail, businesses must focus on marketing, merchandising, and operations as the key pillars of their strategy, but- increasingly – marketing is also responsible to manage the e-commerce channel. Many problems in customer identification and service can arise across retail channels without a single customer view and a data integration strategy.
Listen to this podcast to learn why a single customer view is critical in understanding consumer behaviors and personalizing their experiences. Discover a successful omnichannel strategy that includes integrating technology with in-store functions as well as managing products’ inventory, relevance, and lifecycle and customers’ preferences and buying habits in online and mobile markets.