There has been an increasing buzz about big data in the health care field, and providers are becoming more aware that they’re sitting on a very useful repository of information.

In this podcast, learn how big data is becoming a critical part of health care, especially in the field of genomic medicine which tailors clinical interventions and therapies based on a patient’s genetic profile. Providers and researchers are also taking a more targeted, individualized approach to health care delivery by utilizing this data for preventative screening, hospital efficiency management, electronic health records management, and prescription management.