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Know Your Customer: Getting Serious about Unlocking Customer Insight
In an industry increasingly saddled with a more stringent regulatory environment, diminished product differentiation and more limited fee-based revenue opportunities, financial services institutions (FSIs) know that customer insight is the key to growth and profitability.
While the industry is turning its attention to gaining analytical capabilities, institutions can face multiple challenges. This white paper examines 5 key hurdles to building stronger relationships, improving return and reducing risk:
- Silos still proliferate
- Data is inconsistent
- Analytic insight is not timely
- Business processes remain disconnected from analytical insight
- Business effects are not timely
Read on to learn how to better understand the value of customer relationships and gain insights into how to make the most of your customer interactions.