Social media driving CRM strategies
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There are two megatrends changing the business world as we know it: social media and mobility. To remain competitive, your organization must evolve with them.

Customer relationship management (CRM) is one business process undergoing the most change. There are more communication channels than ever before and failure to actively pursue these channels could be devastating.

In fact, Gartner predicts that by 2015 80% of consumer spending will be influenced by social media marketing and 80% of businesses will lose revenue by failing to implement customer service capabilities on mobile devices.

Inside this e-guide the expert s delve deeper into how social media and mobility are changing CRM and what you can do to ensure you’re prepared for the future.

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