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Five Success Factors for CMS/Digital Marketing Success: The IT Manager Perspective
Web content and websites have become key marketing tools in today’s high-tech world. Most modern businesses depend on their Web presence to drive revenue and turn prospects into customers – making an engaging website a must-have.
However, many corporations are finding that conventional content management systems (CMS) fail to measure up to customer’s expectations and could be hindering the success of your business.
Download this paper to find out why legacy CMSs are failing, the 4 elements modern-day websites should possess, and 5 steps to crafting an effective CMS plan that meets customer expectations and enhances your overall Web presence.