Deploying marketing and e-commerce applications on different platforms can become slow and costly and prevent your business from investing money in more productive activities- like implementing the tools necessary for increased business-to-consumer (B2C) activity.

This brief case study examines the solutions implemented by Preca Brummel, an Italian family-owned business specializing in childrenswear. Find out how they were able to standardize and centralize their e-commerce activities, as well as provide a seamless, cross-channel service through well-targeted and customized marketing campaigns and promotions.