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Preca Brummel Case Study

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Deploying marketing and e-commerce applications on different platforms can become slow and costly and prevent your business from investing money in more productive activities- like implementing the tools necessary for increased business-to-consumer (B2C) activity.

This brief case study examines the solutions implemented by Preca Brummel, an Italian family-owned business specializing in childrenswear. Find out how they were able to standardize and centralize their e-commerce activities, as well as provide a seamless, cross-channel service through well-targeted and customized marketing campaigns and promotions.

Vendor:
IBM
Posted:
29 Oct 2012
Published:
29 Oct 2012
Format:
PDF
Length:
4 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.