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Location Analytics: The Missing Component in Retail use of Business Intelligence and Analytics
Business intelligence (BI) and analytics tools have been used for decades to provide retailers with better insight into their customers, operations, and business processes -- but conventional BI tools only provide retailers with intelligence into the who, what, when and how, leaving out the equally important where factor.
This informative resource explains the advantages retail companies can gain by adding location analytics into their overall BI strategy. Read on to learn the 5 areas of retail BI that location analytics benefits most, the value location analytics adds to various retail business departments, and much more.