Vanson Bourne Report: Synchronize the Value Chain
sponsored by IBM

Because of customers’ unlimited access to information, enterprises need to find a way of serving these customers flawlessly, while keeping up with their changing demands. One thing that all enterprises will need additional assistance with is their ability to serve and retain customers- thereby improving their financial performance.

In order for an enterprise to reach its full potential, it must understand the importance of the business community, be able to collaborate with everyone involved, and most crucially, ‘synchronize’ the value chain. This helpful resource goes over the need for and the value of integration, and includes insights on:

  • The changing picture of the business community
  • The business community: Importance and impact
  • Integration and collaboration with the business community
  • Drivers for improving integration
  • And more.
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