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Going Mobile: Essential Web Content Management Strategies
Organizations that depend on a Web presence to drive business need to be examining how their current Web content management (WCM) strategy will operate in the mobile realm. Why? Because expert analysts predict that mobile Web traffic will soon overtake conventional desktop and laptop based browsers.
But crafting a mobile-ready WCM strategy is more complex that conventional WCM best practices, causing wide-spread confusion on where or how to begin. Check out this essential guide to gain expert advice on:
- How your organization’s needs align with the 4 approaches to a mobile WCM
- How to ensure your mobile WCM will deliver a positive user experience
- How to invest in the proper information architecture
- And much more.