Since late 2010, the team behind the development and maintenance of Australian telecommunications and media company Telstra's customer relationship management (CRM) application, Siebel, has grown from a siloed group of small teams to a customer value driven pipeline that supports the needs of multiple stakeholders and makes changes based on a customer prioritized framework.

View this presentation from the CRM implementation team leaders to learn about their agile evolution, including the challenges they faced and the lessons they learned along the way.