The goal of analytics is to use data to help organizations make better decisions. This is beginning to occur in many organizations and functions, as decision making is increasingly a team sport and analytics is increasingly used to support teams in their decision making. However, most organizations still have a way to go in relying less on gut feel and becoming more data driven.

In this transcript of as webinar, streamed live from the SAS Global Forum

Executive Conference 2012, expert panelists encourage  analysts and analytical teams to build support for analytics by focusing on and solving critical business problems.

The suggested approach is to start small, demonstrate success, and build momentum. The ultimate goal is to embed analytical capabilities throughout the organization, which requires a culture change.

Participants

• Angelia Herrin (Moderator), Editor for Research and Special Projects, Harvard Business Review
• Tom Davenport, President's Distinguished Professor of Information Technology & Management, Babson College
• Prasanna Dhore, Vice President, Global Customer Intelligence, Hewlett-Packard
• Tonya Hongsermeier, MD, MBA, Principal Informatician, Clinical Informatics R&D, Partners HealthCare System

Click on the button to download this report from Harvard Business Review