Whenever a customer interacts with an organization, it is vital that the richness of information available on that customer informs and guides the processes that will help to maximize their experience, while simultaneously making the interaction as effective and efficient as possible.

Check out this Aberdeen Group sponsored webcast to gain insight from industry leaders Peter Ostrow and Ashwin Iyer about how best to leverage the 360-degree customer view to maximize up-sell and cross-sell potential.  Continue on to learn:

• Best-in-Class CRM and data management practices
• Integration do’s and don’ts
• Mobility changes everything
• Impact of social media
• And more.