A smarter approach to CRM: An IBM perspective
sponsored by IBM

With today’s customers empowered by rapid technology, relationships between customers and businesses are shifting, posing new challenges to your customer relationship management (CRM) plan.  Traditional CRM often falls short in enabling the proactive decision-making skills that business leaders need to address the demands of their clients.

 It’s time to take a smarter approach to CRM.  Leverage a powerful customer engagement methodology to build customer loyalty and gain market share.  Check out this white paper, which will help you:

  •  Take control by embracing advance technology when deploying CRM solutions
  • Use BI tools leading to effective actions and responses
  • Leverage your data and tear down silos
  • And more.

 Also included are a list of CRM trends, best practice methods and solutions, and tips on how to get started.

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