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Integrative CRM Enhances Midsize Business Agility and Performance

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In an era of an increasingly mobile, dynamic and connected global world, customers are redefining markets.  There is a fundamental shift in customer relationship management (CRM) today from simply being customer focused to proactively being customer activated.

The key question that midsize companies implementing CRM solutions must ask is “How can we best leverage our customer data into productive actions?” This white paper offers insights into:

  • Current CRM trends
  • Challenges in leveraging CRM
  • Benefits of deploying integrated, multichannel CRM solutions
  • And more.
Vendor:
IBM
Posted:
15 Oct 2012
Published:
31 Jul 2012
Format:
PDF
Length:
22 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.