Integrative CRM Enhances Midsize Business Agility and Performance
sponsored by IBM

In an era of an increasingly mobile, dynamic and connected global world, customers are redefining markets.  There is a fundamental shift in customer relationship management (CRM) today from simply being customer focused to proactively being customer activated.

The key question that midsize companies implementing CRM solutions must ask is “How can we best leverage our customer data into productive actions?” This white paper offers insights into:

  • Current CRM trends
  • Challenges in leveraging CRM
  • Benefits of deploying integrated, multichannel CRM solutions
  • And more.
(THIS RESOURCE IS NO LONGER AVAILABLE.)
 
Available Resources from IBM
See what other users are reading via our Daily Top 50 Report
.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement