Integrative CRM Enhances Midsize Business Agility and Performance
sponsored by IBM

In an era of an increasingly mobile, dynamic and connected global world, customers are redefining markets.  There is a fundamental shift in customer relationship management (CRM) today from simply being customer focused to proactively being customer activated.

The key question that midsize companies implementing CRM solutions must ask is “How can we best leverage our customer data into productive actions?” This white paper offers insights into:

  • Current CRM trends
  • Challenges in leveraging CRM
  • Benefits of deploying integrated, multichannel CRM solutions
  • And more.
Available Resources from IBM
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