Get the Most out of your CRM Investment: How Smarter Selling Makes for a Better Business
sponsored by IBM

Today’s customer expectations of their experience make it imperative for companies to analyze the rich data available across their business systems to gain insight into customers. Unfortunately, the basic problem with traditional CRM systems is that they tend to run in isolation from the rest of the business.

It’s important to apply analytics applications in such a way that organizations can maximize their CRM investments to create actionable intelligence for the entire business.  And then, once gathered that intelligence can be shared with other departments with other applications.

This brief webcast outlines how you can combine business analytics, collaboration and application integration with your CRM system to transform the way your business interacts with customers and how your organization interacts as a whole.

Available Resources from IBM
See what other users are reading via our Daily Top 50 Report

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement