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Analyst Research: IBM Synchronizes its Commerce 2.0 Strategy with ‘Smarter Commerce’ Initiative
Today there is a powerful movement taking over, which IDC has termed “Commerce 2.0.” The lines have blurred between traditional and ecommerce, tying mobile, social, analytics, and cloud computing with brick and mortar. This convergence of technologies and their application have created a disruptive shift in both consumer expectation and the delivery of commerce to meet those expectations.
Organizations today must take strategic initiative to place the customer at the center of decisions and actions, leading to greater customer loyalty, revenue and margin growth, and agility. This white paper will give you 6 steps to put you on the right path to place your customer at the center of your business operations, including:
- Capitalize on social and mobile commerce
- Drive growth by enhancing, extending, and redefining the value provided
- Improve collaboration and visibility for customers and partners
- Increase margins by boosting efficiency at every stage of the commerce cycle
- And more.