Analyst Research:  IBM Synchronizes its Commerce 2.0 Strategy with ‘Smarter Commerce’ Initiative
sponsored by IBM

Today there is a powerful movement taking over, which IDC has termed “Commerce 2.0.” The lines have blurred between traditional and ecommerce, tying mobile, social, analytics, and cloud computing with brick and mortar. This convergence of technologies and their application have created a disruptive shift in both consumer expectation and the delivery of commerce to meet those expectations.

Organizations today must take strategic initiative to place the customer at the center of decisions and actions, leading to greater customer loyalty, revenue and margin growth, and agility.  This white paper will give you 6 steps to put you on the right path to place your customer at the center of your business operations, including:

  • Capitalize on social and mobile commerce
  • Drive growth by enhancing, extending, and redefining the value provided
  • Improve collaboration and visibility for customers and partners
  • Increase margins by boosting efficiency at every stage of the commerce cycle
  • And more.
(THIS RESOURCE IS NO LONGER AVAILABLE.)
 
Available Resources from IBM
See what other users are reading via our Daily Top 50 Report
.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement