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Forrester Consulting Report - Empowered Customers Drive Collaborative Business Evolution
Customers have changed- smart phones, tablets, social networking and the role of the web have changed behaviors, habits, and expectations. Many companies are ill-prepared to adapt to changing customer interactions and reluctant to experiment.
Companies that are able to adapt will thrive, creating value for their customers that drives long-term profitable relationships. Check out this Forrester evaluation for insights on the importance of:
- Cross-role collaboration
- Clear customer insights
- The link between agility and business result
- And more.
Also included are 4 key recommendations for getting started.