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Social Analytics - Putting the Science into Social Business

Cover

The advent of social media and the emergence of social business initiatives have brought endless opportunities to today’s organizations – but it also brings new challenges for marketing professionals.

In order to keep pace and remain competitive, marketing’s role within your enterprise must evolve with the times. A 2011 survey of Chief Marketing Officers (CMOs) determined that innovative CMOs were looking for ways to:

  • Steward the customer experience across all touch points
  • Understand customers in real-time
  • Anticipate customer needs
  • And more.

Download this informative webcast now to discover how leveraging a social analytics strategy can aid your marketing department in meeting the needs of today’s consumers.

Speaker

Mark Heid Program Director Social Analytics Solutions, IBM
Vendor:
IBM
Premiered:
Dec 15, 2011
Format:
Multimedia
Type:
Webcast
Language:
English

This resource is no longer available.