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NYSE Euronext Case Study
When Bob Kerner joined NYSE Euronext as the SVP and Chief Digital Officer, the company was leveraging a cumbersome, inefficient content management system (CMS) that offered no business value.
This case study explores Kerner’s web content management (WCM) optimization journey. Read on to learn what WCM system NYSE Euronext adopted, and how it has enabled them to:
- Simplify the content publishing process
- Eliminate licensing fees
- And much more.