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When Social Meets Business Real Work Gets Done - Connecting Sales and Marketing
Research conducted by AIIM found that the lack of collaborative Web 2.0 tools in traditional marketing and sales strategies was negatively impacting their efficiency. In fact, 41% of respondents stated that prior to deploying collaborative Web 2.0 tools, their marketing and sales departments collaboration was “poor” or “very poor”.
Check out this research report to discover how collaborative Web 2.0 tools can drastically improve your marketing and sales department’s knowledge sharing, timely communication, and ability to work effectively together.
Review the key findings and gain insight from two case studies to see how your peers are benefiting from collaborative Web 2.0.