Web Analytics for a Digital World: Tips and Tricks for an Effective Strategy

Web Analytics for a Digital World: Tips and Tricks for an Effective Strategy

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In today’s digitally-driven business environment, the need for effective Web analytics strategies has never been greater. Surprisingly, most organizations are analyzing Web variables that simply don’t mean anything, such as number of page views or time on site.

Read through this presentation transcript to gain insight on why these traditional methods fall short, and learn about a two-tiered analytics approach that combines customer and visit type data in order to provide users with more insightful reports.

Vendor:
Infobright, Inc.
Posted:
19 Sep 2012
Published
01 Sep 2012
Format:
PDF
Length:
18 Page(s)
Type:
Presentation Transcript
Language:
English
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