This resource is no longer available

2011 Customer Experience Impact Report: Getting to the Heart of the Consumer and Brand Relationship

Cover

The 2011 Customer Experience Impact (CEI) Report explores the relationship between consumers and brands. Based on a survey* commissioned by RightNow (acquired by Oracle in March 2012) and conducted by Harris Interactive, the report reveals facts about what consumers are looking for from a brand, how quickly they will dump a favorite brand, and their tendency to seek retribution after a breakup.

Vendor:
Oracle Corporation
Posted:
19 Sep 2012
Published
19 Sep 2012
Format:
PDF
Length:
6 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.