A great customer relationship management (CRM) solution can enable a significant return on investment and revenue when its user experience is designed around the natural workflows of its users, such as sales representatives and their managers. The most powerful user experience will support this results-driven profession by providing a well-coordinated, timely information flow. The user experience will incorporate practical tools that help users develop a solid understanding of products, as well as sharp insight into their customers, territories, and the market. Oracle Fusion Customer Relationship Management Sales Force Automation (CRM) products facilitate the sales process by bringing the information and tools that users need directly to them, within the context of a well-designed, user-centered application.