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sponsored by ComputerWeekly.com
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Posted:
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07 Sep 2012
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Published:
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05 Aug 2012
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Format:
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PDF
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Length:
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4
Page(s)
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Type:
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Analyst Report
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Language:
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English
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ABSTRACT:
As more businesses consider the benefits of social media, champions are increasingly asked to prove tangible business value.
In its continuing analysis of the impact of social media on sales and marketing initiatives, Nucleus has found that companies can achieve significant benefits by adding social capabilities to CRM deployments, including reduced costs, increased sales, improved employee productivity, and improved brand visibility.
Click on the button below to download this report
Nucleus Research is a leading provider of investigative information technology research and advisory services. Its analysts deliver insight and guidance to help clients make the best decisions. Advising both suppliers of technology and the organisations that use technology, Nucleus Research specialises in uncovering information that no one else can provide.
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BROWSE RELATED
RESOURCES
CIOs | CRM | CRM Best Practices | Marketing | ROI | Social Computing | Social Networking
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