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The Business Value of CMO and CIO Partnerships
IT and marketing teams don’t always see eye-to-eye. But a disconnect between IT and marketing can often reduce efficiency in areas like data analysis, segmentation and campaign management. What’s needed, then, is an IT and marketing strategy alliance between CIOs and CMOs.
In this e-guide, see what Center for CIO Leadership Executive Director Harvey Koeppel has to say about the importance of bridging the gap between IT and marketing.