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Evolving Customer Relationship Management:  What's the Next Best Action?

Cover

With the advent of the Global Financial Crisis of 2008–10, retail bank profitability dropped almost to zero; it is only now starting a slow recovery. As retail bankers begin to revisit growth strategies in the aftermath of the recession, their management would be prudent to begin by assessing the current state of their customer relationships.

Populist rhetoric from politicians, news media editorializing about “greedy bankers” from Wall Street and High Street, and yes, bankers' own misdeeds, have contributed to an environment in which many customers simply do not trust banks to do right by them any longer.

Vendor:
Oracle Corporation
Posted:
18 Sep 2012
Published
01 Feb 2011
Format:
PDF
Length:
10 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.