How to Succeed in Social Networking and Collaboration
sponsored by CDW Corporation

Despite the popularity of social networking in personal lives, the trend hasn’t caught on in the workplace. Enterprise-wide social networking and collaboration platforms are quite uncommon, and even the organizations that do have them likely don’t achieve impressive business value from them. For this technology to work, it is imperative for CIOs to understand what their users need rather than just implementing a new technology.

In this Expert Briefing from SearchCIO.com, The Real Story Group’s president Tony Byrne explains the importance of homing in on specific business applications and describes why getting TI involved in the implementation is so imperative to successfully integrating social tools into the workplace.

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