Leveling the playing field: How companies use data for competitive advantage

Leveling the playing field: How companies use data for competitive advantage


According to a recent study of 602 senior executives, only 17% of companies use 75% or more of the data collect.

Nearly all companies realize that the way to gain a competitive advantage is to obtain better data, interpret it quickly, and distribute it in easy-to-use formats. However, most businesses are unable to overcome the obstacles to effectively leverage their corporate data.

Read this survey study, prepared by the Economist Intelligence Unit, to get best practices for making the most of your data initiatives to ensure a competitive advantage. Learn more about the survey’s findings that address how to:

  • Overcome poor organization and data sharing processes
  • Identify critical data characteristics
  • Protect data from security breaches
  • Recognize the quality over the quantity of your data
  • And much more.
SAP America, Inc.
13 Sep 2012
13 Sep 2012
27 Page(s)
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