sponsored by Hewlett-Packard Limited
Premiered:  06 Sep 2012
Language:  English
ABSTRACT:

For T-Mobile USA, creating sophisticated offers to bring valuable innovation to its customers and determining the right customers within its base to target with these offers requires crunching numbers from massive data sets in a short enough amount of time to be able to seize often fleeting opportunities.

How has real-time analytics technology enabled T-Mobile to accelerate and bring sophistication to its offer process? View this interview with the company's SVP, CIO Erez Yakoni to find out.






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