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Four Common Web Analytics "Best Practices" That Are Actually Fruitless
In today’s digitally-driven business world, effective Web analytics are paramount to future success. Almost every marketing professional has heard of and is leveraging the following Web analytics best practices:
- Using brand mentions in social media to track and measure your company vs. the competition
- Trending NetPromoter scores to track efficiency in creating brand advocates
- Measuring overall site satisfaction compared to industry average
- And focusing on a small set of site-wide actionable KPI.
But what many businesses don’t know is that these “best practices” are actually a waste of time.
Check out this informative resource to find out why these “best practices” offer no real value and learn about a cutting-edge Web analytics platform designed to deliver useful reports.