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Moving Forward with CRM: Key Trends and Technologies
Social media and mobility are fundamentally changing the business world – and customer relationship management (CRM) strategies are no exception. In fact, 68% of business-to-consumer organizations were able to generate customers from the use of Facebook, Twitter, and company blogs according to a social media industry report.
Review this expert guide to discover how Facebook, Twitter, and smart phones are impacting the world of CRM and learn how to measure the return on investment of social CRM technology by assessing metrics in key departments such as:
- Product development
- Customer service
- And sales.