Smart phone, smarter service.

Smart phone, smarter service.

Cover

Smart phone, smarter service

 

 

Prescient mobile thinking -­‐ vital to the multi channel customer experience

 

By Rob Bamforth and Clive Longbottom

 

Mobile phones have evolved into a broad range of smart, sophisticated computing devices that can deliver a wide variety of services, content and applications. Many organisations are already exploiting this opportunity, and many more are keen to follow, but they need to ensure they really understand the requirements of those they are targeting.

 

It is clear the world of user access to all sorts of communications and services is ‘going mobile’, however it is not yet clear that those offering services have done enough to make sure they offer the right level of tailoring, efficiency and value that mobile users will expect and demand. The information required to hone services for mobile is there; it just needs to be gathered and used more intelligently. Those companies that do this will have a greater level of success as they exploit the mobile channel.

 

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Quocirca is a research and analysis company specialising in the business impact of information technology and communications.

Vendor:
ComputerWeekly.com
Posted:
24 Aug 2012
Published
24 Aug 2012
Format:
PDF
Length:
10 Page(s)
Type:
Analyst Report
Language:
English
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