Smart phone, smarter service.

Smart phone, smarter service.


Smart phone, smarter service



Prescient mobile thinking -­‐ vital to the multi channel customer experience


By Rob Bamforth and Clive Longbottom


Mobile phones have evolved into a broad range of smart, sophisticated computing devices that can deliver a wide variety of services, content and applications. Many organisations are already exploiting this opportunity, and many more are keen to follow, but they need to ensure they really understand the requirements of those they are targeting.


It is clear the world of user access to all sorts of communications and services is ‘going mobile’, however it is not yet clear that those offering services have done enough to make sure they offer the right level of tailoring, efficiency and value that mobile users will expect and demand. The information required to hone services for mobile is there; it just needs to be gathered and used more intelligently. Those companies that do this will have a greater level of success as they exploit the mobile channel.


Click on the button below to download the full report



Quocirca is a research and analysis company specialising in the business impact of information technology and communications.

24 Aug 2012
24 Aug 2012
10 Page(s)
Analyst Report
Already a Bitpipe member? Login here

Download this Analyst Report!

By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.

You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

Safe Harbor