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A Success Model for CRM Integration, And How to Avoid the Most Common Mistake
As more companies begin to implement customer relationship management (CRM) applications, many are realizing that integration represents the key differentiator for CRM success.
Learn how to gain competitive advantage from your CRM integration project by following a three-step success model. Check out this paper to learn the characteristics, implementation requirements, benefits, risks and costs of the following three distinct levels of integration:
- Data replication Data synchronization
- Process integration
- And much more.