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Why CRM Implementations Fail….And What To Do About It
Companies are scrambling to implement customer relationship management (CRM) systems, but they might not be getting what they bargained for if they're not careful. Up to 80% are reporting they're not getting what they were promised. When it comes time to provide customers with what they want, failure to deliver means being left behind.
Prepare to meet your customers' needs with a CRM platform that meets yours. Check out what others have to say as well in this paper, with topics including:
- How the history of CRM has affected the available platforms today
- Why there are breakdowns during the customer life cycle
- How to develop a strategy for each step of the customer life cycle
- And much more.