Today, NBC is reaping the benefits of some of the most successful mobile apps in the App store and has a mobile development strategy in place that allows the company to efficiently roll out high-quality new content, features and apps as new shows air and customer demand arises.

However, when the media giant made its first forays into mobile in 2010, the one-off, outsourced approach it took was limiting in several ways: it was way too time-consuming and costly, and difficult to scale to new platforms and integrate with NBC's wealth of existing web content.

What changes did NBC make to its mobile development strategy to improve the process so dramatically?

Read this case study to find out, and discover how this mobile leader has been able to:

• Achieve an 80% reduction in cost and time-to-market
• Leverage the talents of its in-house development team
• Branch out beyond iOS to other platforms including Android through efficient code reuse
• Accelerate update cycles from weeks to days
• And more!