Merlin Entertainments Group, Legoland's parent company, saw mobile apps as the perfect opportunity to transform their relationship with their customers by creating an immersive theme park experience. And within six months, they've launched thirteen multi-platform mobile apps and accumulated 350,000 downloads that are helping them to lengthen park visits through enhanced park engagement, increase in-park revenue with in-app ticket purchase capabilities, and promote and upsell park features using mobile messaging and a custom CMS.

How did the company roll out so many effective, engaging, cross-platform mobile apps to their customers in such little time? Read this case study to learn more about Merlin's mobile app success.