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GameStop bolsters PowerUp Rewards loyalty program through mobile
In an effort to make consumers’ mobile shopping experience easier and increase customer engagement in its PowerUp Rewards loyalty program, GameStop built a mobile application that enables users to track and earn reward points, identify store locations, stay current with new games, and put games on hold for in-store pick-up or purchase them via the mobile browser.
Read this brief case study to discover how the platform that GameStop chose to use to develop its mobile consumer loyalty program application allowed the company to:
- Create cross-platform efficiency through 90% code re-use across iPhone and Android implementations
- Identify mobile usage patterns with analytics to improve the user experience
- And more!