Consumers today are using multiple touchpoints to gather information, exchange reviews, and purchase products. As this occurs companies are working to integrate and leverage social technology to optimize the quality of social interaction. With this new initiative, however, comes new challenges - managing the growth of big data.

In this paper you'll learn how big data is both important and challenging for organizations. Key findings include:

• Roles that decision-makers play in leading big data initiatives
• Best practices to leverage big data and improve customer engagement
• Big data demand drivers and adoption patterns
• And much more.