Social is here to stay. More and more organizations are realizing the value of incorporating social into their business processes. In fact, recent research shows that 79% of organizations have already adopted social media – but implementing is just the beginning.

In order to ensure your social initiative helps drive your businesses bottom line, you need to employ an effective social strategy – but with all the social media advice out there it’s hard to know what’s fact or fiction.

This essential resource provides you with 10 social media best practices that will help you deploy the most effective social approach, such as:

• Determining the type of community you want to build
• Starting small, iterating quickly
• Focusing on the essentials
• And much more.